Tell us about your business.

Before we begin your audit, we need to understand where you are right now. Work through the questions as honestly as you can. There are no right or wrong answers - the more context you give us, the sharper the audit will be.

Email

First name

Last name

What is your business name?

Please list the URL of your website and your social media handles.

What stage best describes your business?

Start-up (under 2 years) Growing (2–5 years) Established (5+ years) Experienced (10+ years)

How big is your business team right now?

2–5 people 6–20 people 20+ people

Which of these best describes your current annual revenue range?

Under $250k $250k – $500k $500k – $1M $1M – $5M $5M – $10M $10M+

Are you primarily a:

Head Contractor Subcontractor Property Developer Builder/Developer Specialist Commercial Contractor Other

What types of projects are you best known for? e.g. residential, commercial, industrial, mixed-use, aged care, education, health, refurbishment, fitout or civil.

What type of projects, clients or opportunities do you most want to attract more of?

What is your average project value now, and what project value would you like to be winning more consistently?

What is the biggest growth opportunity or challenge for the business over the next 12–24 months?

Do you feel your current website reflects the quality, scale and credibility of the work you deliver? Why or why not?

What proof do you currently have to build trust? e.g. case studies, testimonials, awards, accreditations, licences, memberships, media, client logos or capability documents.

Do you have a current capability statement, company profile or tender support document?

What do premium clients, investors, consultants or referral partners usually need to know before they feel confident engaging you?

Are there any parts of your business that are highly credible offline but not clearly visible online?

In one sentence, how would you currently describe what your business does and who you do it for?

What do you want your business to be known for in the market?

Why do clients choose you over another builder, contractor or developer?

What type of client, project or market position are you trying to move away from?

Do you feel your current messaging clearly explains why you are the right choice? Why or why not?

What action do you want a serious prospect to take after visiting your website?

Do you currently receive enquiries through your website, and are they the right quality?

How do most new clients currently find you? e.g. referral, Google, repeat business, networking, LinkedIn, tendering or industry relationships.

What are the top three reasons someone would visit your website before contacting you?

Where do you think potential clients may lose confidence or drop off before making contact?

Which platforms are currently active for the business?

Website LinkedIn Instagram Facebook Google Business Profile Directories Email marketing Tender portals Other

Does your current visual identity and website design reflect the calibre of clients and projects you want to attract?

Do your website, social media, capability documents and proposals look consistent?

Are your project images, team profiles and key assets up to date?

If a premium prospect compared you against three competitors online, what do you think they would notice?

Thank you.

Your Profit Gap Audit brief is on its way to us. We'll review your answers and be in touch with the gaps we spot and the next steps.

Your Brisbane marketing and web design partner. Helping small businesses look credible, stay consistent, and grow.

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West End QLD 4101