Marketing
The Five-Point Digital Presence Health Check: Score Your Business Out of 100
When a prospective client hears about your business, they look you up before they contact you. What they find in those first few minutes - your website, your Google reviews, your socials, whether AI tools even know you exist - decides whether they get in touch or quietly move on to a competitor.
This health check covers the five areas that shape that first impression. Work through the 27 yes or no questions below, tick every one that is true for your business, and your score updates as you go. Be honest - the gaps are the useful part.
Tick everything that is true for your business and your verdict will appear here.
1. A website that reflects the quality of your work
For a professional service, your website is the credibility check. Outdated design, slow load times or thin content all undermine that first impression, no matter how strong your actual work is.
2. A complete and active Google presence
Your Google Business Profile is often the first thing a potential client sees, and it can appear above your website in local search. It is also a key signal for AI tools answering local queries about businesses like yours.
3. Social media that shows your work consistently
Social media for a professional service does not need to be flashy. It needs to be consistent and authentic. Real work, results, team stories and useful insight demonstrate your capability over time.
4. A regular touchpoint with your network
Past clients and referral partners are your most valuable marketing asset, but networks fade when they are not maintained. A monthly email is one of the most cost-effective ways to stay front of mind. It just needs to be consistent.
5. Visibility in search and AI tools
When a prospective client, or their adviser, searches for a business like yours, do you appear? Not just on Google, but in AI tools like ChatGPT and Perplexity, which are increasingly used for professional research.
What your score means
22 to 27 (80 percent or more): a strong presence. You are ahead of most businesses in your field. The fundamentals are in place and working for you. The opportunity now is in the finer details: the last few gaps that turn a strong presence into one that consistently wins the best work.
14 to 21 (50 to 79 percent): solid foundations, clear gaps. You have real strengths to build on, but the unticked items are likely costing you credibility and enquiries. The good news is these are usually quick to fix once you know where to focus.
0 to 13 (under 50 percent): your presence is likely costing you opportunities. There are meaningful gaps in how prospective clients find and assess you online. This is very fixable, and you do not have to tackle it all at once - start with your website and Google Business Profile, because everything else leads back to them.
Your next step
Two of the five areas - your website and your visibility in search and AI tools - can be measured objectively in about 30 seconds. Our free SEO and AI search audit runs your site through Google PageSpeed plus 10 AI-readiness checks and shows you exactly what to fix first.
And if you would rather talk your score through with a person, get in touch - a free 30-minute discovery call is the fastest way to turn a list of gaps into a priority order.
Frequently Asked Questions
- What is a digital presence health check?
- It is a structured self-assessment of the five things that decide whether prospective clients trust you online: your website, your Google Business Profile, your social media, your email touchpoints, and your visibility in search and AI tools. You answer yes or no to a set of questions and the tally shows where you are strong and where you are losing opportunities.
- What is a good digital presence score?
- If you can honestly tick 80 percent or more of the checklist, your digital presence is ahead of most small businesses and doing its job. Between 50 and 79 percent means you have solid foundations with clear gaps worth fixing. Below 50 percent, your online presence is almost certainly costing you enquiries.
- How often should I review my digital presence?
- Twice a year is a good rhythm for the full checklist. Some items, like posting to your Google Business Profile and sending a monthly email, are ongoing habits, so a quick monthly check on those keeps the score from slipping.
- Which area matters most?
- Your website. It is the credibility check every other channel leads back to - people who find you on Google, social media or an AI tool will visit your website before they contact you. If it is slow, outdated or vague about what you do, the other four areas cannot compensate.
